Tuesday, February 16, 2010

The New Gloom Festival- Sydney Happy Gloom Festival 2010

The New Gloom Festival- Sydney Happy Gloom Festival 2010

Like the New Tories in Britain with their oxymoronic “Conservative Progressives” Sydney Gloom Festival has taken the advice of many and sort to re-brand itself in a brighter light. It is now for 2010:
The Sydney Happy Gloom Festival.
The Sydney Gloom Festival is spending (like Sydney University) millions of dollars re-branding itself. We have gotten rid of our Latin insignia of “Ab absurdo”, (which loosely translates life is shit and then you die).
We are currently engaging the services of international marketing firm Lickman, Hernia and Shmelnick to totally re-conceptualise the market positioning of the festival, to really open it up, especially to young people, who found the old festival too negative.
We are currently doing extensive community consultation, engaging with the Creative Community of Sydney to get a grass-roots appraisal of the feeling “on the street”.
As one Creative Sydneysider noted:
“ Creative people want happy, positive works that showcases the talents of young artists and brings communities together”
Debra Whitegoods, Cleo Magazine

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Stay tuned for News on the New Happy Gloom Festival...